Business Branding for Coaches

Introduction

Welcome to Business Branding for Coaches! This course will help you build a coaching brand that’s smart, beautiful, and effective.

Each module has an action plan and checklist you can download and print (or use as a Google doc) to help you work through the content.

We recommend working your way through each module and lesson in order, to help you create the most effective brand for your coaching business possible. Each lesson builds on the previous, ensuring you miss no steps and walk away feeling confident in the message you’ll share with your future potential clients.

Happy Branding!

Who Are You, Anyway?

Setting up your brand online is part heart connection, part planning. You may be better at one area or the other, but this module will help you achieve a powerful result in both the brainstorming and the set-up.

Your Client, Your Brand

We’re going to turn our attention back to your client in this module, so that not only can you identify and reach her, you’ll have a clear and vivid picture of her in your head. This will make you much surer of your blog posts and product ideas; of what to share, and what to create. Your client is who you brand for, so that you can grab her attention and reach her.

Consistency Counts

We're going to create your brand voice, and design your brand, too. But it’s not just bells and whistles like images and color that create a brand: It’s maintaining a consistent online presence. There’s no use creating a gorgeous new website if you don’t post relevant content on a regular basis, or update existing content to accurately support your brand message. Consistency takes forethought, preparation, planning and action. Consistency takes follow-up too. Here’s how to make sure you are automatically strengthening your brand by using consistent communication routines and habits.

Authenticity & Transparency

We’ve touched on authenticity in the previous three modules but it deserves a module of its own since it’s the make-or-break key to becoming a stand-out brand. Coaches who operate out of authenticity and transparency are automatically unique. You won’t have to brainstorm yourself to death to find your USP (unique selling point). If you don’t feel authentic or transparent—if you’re suffering from “imposter syndrome”, or even if excitement is just sometimes on short supply—this section is for you.